eCommerce & Digital Marketing

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What I am all about.

With an extensive career in ecommerce and highly experienced in digital marketing and an ability to adapt to new systems and pick up new ones. A power user of Adobe CC and an acumen for promotional video production for marketing.

A good communicator with technical knowledge for front end web including some coding protocols. Able to problem solve and identify opportunities for reductions in time and labour resources. with a degree in French, Film and Spanish. A real asset to any ecommerce or growing organisation.

Developed Skills

A collection of skills developed over a full career.


With a full career in eCommerce spanning more than 13 years, Hugh has fullfilled almost all positions, not limited to: Photographing products, processing international shipments (both incoming and outgoing), updating product specifications, front line customer service, processing daily accounts to researching new products to sell.


Digital Marketing

In the last 5 years Hugh has developed skills in digital Marketing. Using tools such as Hootsuite Hugh has been able to pre-set campaigns that cover Facebook, Twitter and Instagram simultaneously.


Adobe CC

Fully untalising Adobe Creative Cloud; Hugh has been able to take advantage of Photoshop for Digital, InDesign for print (and digital) and After Effects, Premiere Pro and Media encoder for Youtube and Vimeo videos.


Video Production

Videos have been edited and produced mainly for freelance projects. These productions are an assembly of custom shot footage, stock footage and custom voiceovers along with licenced music, For video produced see:



Hugh is able to produce various types of reports, from web traffic, sales and competitor analysis, using Google analytics, Sales data and other sources. Reports are compiled with data using Excel and Word/Google Sheets.


Digital Platforms

Apart from the software platforms mentioned below, others have been used, such as Channel Advisor, Microsoft Dynamics, Hotjar along with ERP and other eCommerce platforms. Hugh is able to apply himself to any new provider or service.


A selection of software used; for detailed list of software see Current CV or LinkedIn



After Effects




Magento 1&2


Premiere pro


Cinema 4D




Channel Advisor


See full history in CV.
2018 – 2020

Godfreys Ltd.

Digital Marketing Coordinator & Digital Marketing Specialist

Melbourne, VIC

A Digital Marketing Specialist at Godfreys, project managing the implementation of web improvement plans, with the intention of increasing a customer experience, traffic, sales and user retention, All this has been implemented through both platforms Magento 1 and Magento 2, while the company transitioned from one platform to the other, along with day to day admin of running the website and implementing changes and updates when required for maintaining the current marketing plan.

2016 – 2018

United Tools Ltd.

Digital Marketing Coordinator & eCommerce Coordinator

Melbourne, VIC

Previously a Digital Marketing Coordinator at United Tools, overseeing the operation of the 20+ Ecommerce Websites that United Tools has and coordinating with the marketing team to implement the social media video and other such marketing related matters. In addition to supporting the instore store iPad programme designed to gather subscriber data that was used in giveaways and promotions.

2015 – 2016

Bright Sparks Ltd.

Web Designer/Administrator

Christchurch, NZ

Previously a designer for Bright Sparks Ltd. Maintaining their websites (8 in total), designing emails for email campaigns, adding new features to the sites and troubleshooting issues as they arise in addition to increasing Bright Sparks web presence through SEO.


2004 – 2006

University of Canterbury

Bachelor of Arts, (Film, French, Spanish)

Canterbury, NZ

Completed a B.A. by majoring in French and taking a minor in film and Spanish. I started the Degree studying extramurally in Japan and was awarded the B.A. in 2006. I was able to accomplished the highest marks in film.


Massey university

Philosophy, French papers, extramural

Tokyo, Japan

Commenced the B.A. in 2003 through Massey University while living in Japan. Extramural study included Philiosophy, French and Psychology. Study at Canterbury University continued the following year.


Trinity College of London

TESOL certificate

Christchurch, NZ

Certificate in TESOL (Teaching English to Speakers of Other Languages) was completed at the Seafield school of English and completed through the Trinity College of London. This was an intensive course with high daily targets that had to be met in order to pass. After succesfully completing the TESOL certification, Hugh worked in Japan as an English instructor for 5 years.


A point of difference.

Designing and implimenting an automated price loader 2019

While at Godfreys, Hugh was able to design an automated price changing system that could be used in the monthly sales campaigns. This allowed for pricing to flow through from the ERP system (Pronto) to Magento and maintaining promotional pricing until the the campaign was over. The result being a reduction in time and an increase in data accuracy.

Implimented a 'review' YouTube Channel at United Tools 2017

Hugh arranged the production of a YouTube channel created in conjuction with OZTool Talks. The channel reviewed tools and this accomplished in increasing exposure to the "United Tools" brand and promoting interest in tools on promotion. The videos where searchable and promoted through EDM's.

Streamlined the Social media postings United Tools 2017

By utilising Hootsuite, The social media listings where able to be set up across multiple social platforms several weeks and months in advance. This helped reduce social media marketing time by 40% and the marketing department align thier objectives while still being agile.

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